Interestingly, this experience is coinciding with
the Yuletide season that is naturally associated with love and care among
family and friends. MTN will use this opportunity to demonstrate its brand
promise in ways that would make its customers’ lives a whole lot brighter.
Speaking on the rationale behind this campaign, the
Chief Marketing Officer of the company, OlubayoAdekanmbisaid,“In every
business, the consumers are always the kings. For this singular reason they
deserve to be treated with respect, love and care. Riding on this
understanding,MTN is poised like never before to make its customers’ lives a
whole lot brighter with its surprise campaign.”
Speaking further, Olubayo stated that it is a fact
that life is made better by the moments of surprises
we create for others and ourselves. “There is no better period to exhibit this other
than this season. As a company that is committed to making life better for our
subscribers, we are pleased to kick off the campaign as a platform for our
subscribers to find moments to surprise their families, friends and loved
ones.”
Observation has shown that at the
moment, on different media platforms, MTN
Surprise is already reaching out to customers. Watch out for these
mind-blowing awesome moments.
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